The protagonist of The Idolm@ster and character through whom the game is played. He is a young, rookie producer who has been put in charge of a new set of pop idols. In the game, his name is never given, and is decided by the player. His personality is also dependent on the player's choices, and can range from sweet and protective, to very perverted. However, in the Drama CDs, he's most usually portrayed as somewhere in between. he just perverted at time.
As claimed, Producer is in his twenties (Stated in Idolm@ster Shiny Festa Funky Note).